MAN 218 – Entrepreneurship

Course Content:

Elements of entrepreneurship, foundations of small business management, business idea, business plan, innovativeness, and business functions.

Topics Covered:

Week 1: Understanding the foundations of entrepreneurship
Week 2: Group formation, course details, venture and financing sources
Week 3: Creative thinking, innovative perspective, and entrepreneurial personality traits
Week 4: Idea evaluation and development
Week 5: SWOT analysis
Week 6: Risk management and risk assessments
Week 7: Competition, market conditions, and legal climate analysis
Week 8: Evaluation at the entry stage, market research, and budgeting
Week 9: Preparing a business plan
Week 10: Preparing a business plan
Week 11: Marketing strategy
Week 12: Marketing plan
Week 13: Relations with lenders and investors
Week 14: Group project presentations and evaluation

Instructor

Instructor Ebru ASLAN ÇALLIOĞLU