MAN 216 – Introduction to Marketing
Course Content:
Marketing concepts: product, promotion, price, and distribution. Implementation of marketing and its activities by considering planning, market research, market analysis, and managerial concepts. Solution approaches to marketing problems.
Topics Covered:
Week 1: Basic concepts of marketing
Week 2: Marketing process
Week 3: Marketing environment
Week 4: Market research
Week 5: Market segmentation, targeting, and positioning
Week 6: Firm and marketing strategy
Week 7: Midterm Exam
Week 8: Consumer behavior
Week 9: Marketing mix (Pricing)
Week 10: Marketing mix (Product and branding strategies)
Week 11: Marketing mix (Distribution channels)
Week 12: Marketing mix (Promotion strategies)
Week 13: Online marketing
Week 14: Ethics and social responsibility
Instructor
